Joys is an open global blockchain platform that integrates blockchain projects and crypto-currency into the classical real economy.
Joys Digital plans to operate in a fast-growing but highly competitive market, where the best solutions involve simplicity and convenience for use, security and have significant marketing budgets.
The Joys team has relevant experience in the crypto market.
General information about the project and ICO:
Joys allows to legally conduct mutual settlements between members of Joys’ system and stores — online and retail. We provide connection of blockchain projects to the platform and integration into POS-systems at sale points. This keeps the team of projects that want their cryptocurrency or tokens to be accepted in stores, away from the need for long, heavy and expensive integration into POS systems. Also, under certain conditions, they do not need to receive a separate legal opinion themselves in each country and buy expensive licenses.
Smart contract platform: Ethereum blockchain
Contract type: Ethereum
Token: JOYS
Soft cap: 30,000,000 USD
Hard cap: 105,000,000 USD
Pre-Sale:
Start date: 16 May 2018
End date: 31 May 2017
Sale:
Start date: 21 June 2017
End date: 12 July 2018
Available token for sale: 5 500 000 000 JOYS
Cost of 1 JOYS: 0,03 USD ETH (0,02 USD in Pre-sale)
Accepted currencies: BTC, ETH
Distribution of tokens:
35% - For sale through the ICO
28% - Reserve for Projects
15% - For sale through the Pre-ICO
15% - For Team
5% - For private sale
2% - For Bounty
Funds raised from the ICO will be distributed as follows:
Integration: 29,2%
Taxes: 19,9%
Operating expenses: 18,4%
Marketing: 17,1%
Reserve Fund: 10%
Development: 4,3%
Listing on exchanges: 1,2%
Project Description:
Joys is an open global blockchain platform for making payments in any cryptocurrency between buyers and any stores connected to Joys. Joys provide services to secure payments by any cryptocurrency as a payment for part or full value of goods or services with optimization of legal risks for all participants in the purchase and sale process registered in the system. The project is intended for those trade and service enterprises that want to receive bitcoin or other cryptocurrencies. Team create the Joys platform for projects that want to give the opportunity to pay with their cryptocurrency or tokens in retail stores, adhering to compliance with local laws. Team propose to use Joys for classic projects that would like to use blockchain and cryptocurrencies to encourage participants and formulate motivation and loyalty programs. Thus, Joys is a platform that integrates blockchain projects and cryptocurrencies into the classical real economy, allowing users to take advantage of the benefits of blockchain technology in their daily lives.
Joys allow to legally conduct mutual settlements between members of Joys’ system and stores — online and retail. Joys Digital provide connection of blockchain projects to the platform and integration into POS-systems at sale points. This keeps the team of projects that want their cryptocurrency or tokens to be accepted in stores, away from the need for long, heavy and expensive integration into POS systems. Also, under certain conditions, they do not need to receive a separate legal opinion themselves in each country and buy expensive licenses. With the help of Joys, buyers will be able to use cryptocurrency in everyday life as a payment for part or the full cost of goods or services. Such transactions are legal: the platform fixes them as a discount or a bonus in accordance with the rules of the loyalty program or marketing campaigns — like miles, bonus points or discount coupons. At the same time, fiat money for all stores also remains relevant. Joys give merchants the ability to accept CryptoCurrency in addition to their existing payment methods.
Joys Digital Offers:
Promoting the evolution of money;
Increasing the attractiveness of blockchain projects;
Expanding the blockchain community;
Help with attracting buyers;
Making possible saving time and money;
Protecting from unnecessary risk;
Providing marketing tools
Innovativeness;
The seller will be able to set up a system of discounts, bonuses or cash back, launch 7 marketing campaigns or include MLM-schemes to attract new customers. Payment of taxes and compliance with the laws of each country are the seller’s responsibility. But Joys check the source of funds and ensure the identification of customers.
Market and Industry Review:
Retail sales were $5.3 trillion in the United States in 2015, a growth of 2% over 2014. In 2009 during the recession sales were $4 trillion.
Excluding sales of automobiles, gas and restaurants, 2015 US retail sales were $1.2 trillion. This narrower selection of the retail industry includes general merchandise, apparel, furniture and speciality items, among other things.
Internet retail sales grew a whopping 23% in 2015 and the numbers are in line to grow at a similar pace in 2016.
Global retail sales were $20.8 trillion in 2015 and are expected to reach $22 trillion in 2016. Some estimates put global sales at $27.7 trillion by 2020.
Retail is the largest private employer in the United States, directly employing 29 million people. Include indirect employment such as software developers, security guards and marketing and that number jumps to 42 million. Generating $1.2 trillion in labour income, the retail industry accounts for an average of 20% of jobs in every state. 40% of the retail workforce is employed at small businesses.
The increasing strength of online sales is a major driver in the retail industry. Retailers that have only online sales or an efficient physical and online sales process can keep overhead costs low and are poised to continue to gain.
In the brick-and-mortar stores, mobile payment options are becoming increasingly important to younger shoppers, as are in-store mobile devices such as mounted iPads helping consumers find what they’re looking for.
Smaller retail stores are now shying away from deep inventories with a broad selection of products and are instead focusing on a narrower spread of speciality items. Since shoppers can access such a wide swath of products online, retailers are finding strength in focus.
Above all, retailers are focusing on a frictionless shopping experience – whether it’s ordering online and picking up in store, easy payment options, a top-notch customer service experience or any number of other strategies.
As with any business, retail has its risks. A few things to keep in mind:
Competition is rough.
Changing consumer trends can have an adverse effect on retailers.
Competitors:
The project identifies the following competitors:
Retainly - Retainly supports a blockchain-powered loyalty platform known as Collie which provides businesses with a plug and use loyalty system. The platform is customizable, meaning that merchants can create custom events and set up a reward based on their own parameters.
Devery - Devery is a decentralized, open source, product verification protocol. The platform helps companies selling products through e-commerce to secure their supply chains. This protects their products from being counterfeited and also ensures that supply agreements are honoured.
SureRemit - SureRemit is a blockchain-powered platform with the goal of democratizing the global remittance industry. Sending money overseas through traditional means is not only expensive and inconvenient but, once the sender has pressed the send button, they have no control over how the money is used. SureRemit offers a solution to these challenges by providing a global non-cash remittance platform.
Summary: Joys Digital plans to operate in a fast-growing but highly competitive market where simplicity and convenience, security and marketing budgets are key factors. Only time will tell whether the project is able to take its niche.
Documentation:
We have analyzed the Joys website and documentation for sufficiency and consistency for making an investment decision.
Information about the project is available in the White Paper, One Pager, Business plan, Financial model. In the White Paper, the project is described in sufficient detail. The main emphasis is on the components of the platform. One pager provides most valuable info on one page. This is a great advantage over other projects. The business plan is great. Joys has very good business partners for a lot of structures of the company. The financial plan shows the stability of the company. Joys will keep as much capital as it is needed in order to be protected from any types of risks.
The website also provides information about the project, the ICO, the Roadmap, bounty and bonuses, the blog, frequently asked questions with answers, consultants and the team. The website is presented in English, Russian, German, Turkish. The website features links to the blog, a description of the bounty program and frequently asked questions.
Summary: The documentation enables a comprehensive view of the project. The work process of the platform is described in sufficient detail.
Team:
There is a team of five core team members, along with six advisors.
Key positions are occupied as follows:
Team members:
Andrey Mikhaylishin, CEO
Businessman, co-founder of a number of projects: DiscountMobile, Dinect, MUVIS.
Work experience:
DiscountMobile (2009 - 2011) , Chief Visionary Officer
DiscountMobile (2009 - 2012) , Chief Technology Officer
Dinect (2015 - 2017), Executive Director
Education: Kemerovo State University (1996 - 2001), specialization - Informatics
Sergey Zhdanov, CTO
An experienced professional in the field of distributed network solutions, a programmer and an accountant.
Work experience:
Pharm-Service (2006 - 2011) , Chief Executive Officer
DM Group (2011 - 2013) , Chief Technology Officer
Innoteq (2014 - 2016), Technical Advisor
Dinect Eurasia (2016 - 2017), Technical Advisor
Vladimir Tolmachev, CVO
A financier with 17-year experience, a professional in the payment market and services.
Work experience:
LLC Well Pay (2009 - 2012) , Director
Book Travel Yourself (2012 - Present) , Director
Education: The National University of Science and Technology MISiS (1992 - 1997), specialization - Microelectronics
Alexander Shamyan, CCO
Businessman, experience in financial sphere since 2004: for this time has passed through the way from the expert of banking to the director of the financial company.
Work experience:
FINANCIAL COMPANY MIRA , Co-Founder/Owner
Dinect Eurasia, Project Manager
Ivan Krechetov, CFO
A financier with 17 years of experience, since 2004 has been working as a financial director in large holding structures.
Advisors:
Andrey Grachev, Escrow agent management partner at the Chaos Fund, Founder and CEO of "CRYPSIS - BLOCKCHAIN TECHNOLOGY"
Vladimir Perov, Co-Founder, CRYPSIS - BLOCKŠ”HAIN TECHNOLOGY, Director of the design office
Maria Agranovskaya, Attorney, Lawyer, Grad Legal & Financial advisory service
Roman Meister, Consultant, Partner Relations
Maxim Gladkov, Consultant, Software Development
Investment Risks:
The main risk of the Joys project is: Whether the product will be developed in a timely manner, whether it is competitive and whether it will be able to take a sufficient share of the market.
There are also risks associated with the roadmap: The Joys hard cap is rather high. However, this risk is present for almost all ICOs.
Thus it can be stated that we have not identified any specific risks for the Joys project. This is a complex technical project, the success of which will depend on the success of the technical implementation of its plans.
Total Rate:
