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The BehaviourExchange platform identifies and profiles web visitors in real time and enables an automated customization of a website's content so that each visitor is greeted with a personalized offer of products, services and media content. The use of blockchain technology warrants a decentralized and safe record of all data.

Project description
ICO Details

PROBLEM B2C businesses usually struggle to get enough traffic to their websites and, even more importantly, they don’t know who their online visitors are and what are their demographic and psychographic characteristics, such as gender, age, income level, as well as their interests etc., ... This information is crucial to their success, growth and even survival. B2C companies can direct visitors to all sorts of subsites (landing pages) using different advertising campaigns. However, they still don't know the characteristics of the visitors coming from other sources and cannot proactively engage with them in real-time. SOLUTION BehaviourExchange will enable B2C businesses to identify visitors and their personal characteristics when they visit their website. With the help of blockchain technology and its own BEX Token, BehaviourExchange will offer services to any company, not only to advertisers who pay for advertising campaigns. Businesses will know who their visitors are in real-time, 24 hours a day, 365 days a year. They will be able to customize the website’s content in real time and engage with visitors proactively, offering information about products or services that correlate with their needs and interests. Every single visitor will see different content, products or services when visiting a certain website, which results in a valuable personalized interaction that will more likely lead to the desired action (e.g. the purchase of a product or service). The BehaviourExchange monthly subscription fee will vary from a few dollars per month up to several thousand dollars per month, depending on the desired details, the volume of traffic, size of the company and the type of industry. This service will be available to millions of B2C companies around the globe that wish to benefit from real-time profiling. BehaviourExchange as a decentralized business model will revolutionize the way companies do business. With the help of Blockchain technology and token economy, we will offer to profile in a decentralized manner, opposite to what Google and Facebook are offering now in a highly centralized way. And we ensured to be GDPR ready before the new legislation comes into force. BENEFITS Web visitors will immediately find relevant products and services tailored to their needs instead of getting bombarded with irrelevant content. B2C businesses will know demographic and psychographic characteristics of their customers/visitors and thus be able to create a positive, targeted, proactive and consequently much more successful interaction with them in real time. Websites will be offered a free service of exchanging traffic with other websites from the partner network sites and help us profile visitors.

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ICO Date:
10.09.2018 — 10.10.2018
Technical details:
Waves platform
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